Core Values

RDO Equipment Co. lives by a strong set of principles that ensure honest, ethical and efficient service from sales to service and beyond.

When you deal with us, you are dealing with a company that has great values ingrained in every word and action. Day after day, year after year, RDO Equipment Co. strives to:

Partner with Employees

We are successful because of our people. Every employee brings unique strengths to the team, working collaboratively and creatively to deliver solutions to customers’ problems.

Build Customers for Life

Building customers for life means developing a relationship beyond the sale of a product. It’s about keeping the customer at the forefront of all business decisions and doing our part to help them grow their businesses.

Create Opportunities

From relationships with customers to the ways we do business, our team members are committed to seizing chances to grow, improve, and find new ways to overcome challenges.

We Do What We Say

Our team has a passion to do what’s right. We value integrity and working hard to follow through on every promise we make – to customers and each other.

Play to Win!

We know that when our customers win, we win. Our competitive spirit drives us to do everything we can to be successful without compromising our ethics or integrity.